No. To me, it is so much more than that. It is the celebration of the very subject that is in front of you. Sometimes that is a building, sometimes that is a flower, and sometimes that is people.
Celebrating people and their stories is what I love most about photography. It truly makes me feel incredibly connected to the world around me and my own perceived meaning of life. We each hold so much within us, and it is an honor any time I have the privilege to capture pieces of people’s lives.
I’m not the “pose you for every shot” type of photographer. I really feel my art exists in the in-between moments, capturing those things that are harder to find and those moments that really show who you are. Setting you up in a spot then letting you be free and you is what fuels my work and makes things so much fun.
Based in Northern Colorado, I like to describe myself as a free soul always in awe of the really cool world around us! On any given day, you can find me trying to keep up with my daughter, laughing way too loud and probably enjoying a really pretty donut. I use love as my compass and seek the good in all…while drinking way too much Sport Tea. As a Colorado native, I’d rather be barefoot dipping my feet in the Poudre river, but when that can’t happen, visiting a concert at Red Rocks usually does the trick. Nature excites me, the city inspires me and I strive to infuse love in all that I do!
The Shel Francis name was born as a tribute and as a creative persona. At the core of my being are my loved ones who inspire me deeply. My grandfather, Francis, was and still is a pillar of love and inspiration for me. After his passing, I wanted to pay tribute to him and use his name in one of the most passionate areas of my life - photography. Each engagement and area of my life I aim to infuse with so much love in hopes that I can be a pillar for others just as people, such as my grandfather, have been for me.
I vow to show up authentically for my clients, and provide the value that is promised when inviting me to be a part of your journey.
I commit to providing experiences, services and products that are of the utmost quality and are professional.
I value candor and genuineness and look at those characteristics as north stars in my creative process
I lean into connection with empathy and intent to in turn let it guide my work
I infuse kindness and care into my customer service processes
Being a warm vendor, rather than a cold vendor is how I want to illustrate my business
I commit to be a forever learner in my own craft to continue to dial in my art.
I analyze and listen to the client experience I offer, and make adjustments to better serve and celebrate my clients.
I believe in a “human-first” approach to life and welcome all to my art and space, regardless of their identities.
I commit to bettering my understanding of the range of experiences held by individuals and families with diverse values, beliefs, and sexual orientations, in addition to backgrounds that vary by race, ethnicity, religion, and language.
I further commit to take that understanding and apply it to my business and art in order to better serve my clients and truly celebrate humanity.