Photography is so much more than aesthetics. It’s preserving memories and celebrating authenticity by making each person feel their best in front of the camera. It’s this approach that fuels my work and makes it fun for us both.
Hi, I’m Shelby! I care a lot about people and their stories, and I’m so glad our paths are crossing.
My journey started with developing photos in the dark room, where I fell in love with the art of storytelling through film. Fast-forward 15 years later, and my passion for storytelling is still very much alive and grows with each connection I make with my clients.
I’m not the “pose you for every shot” type of photographer, so let’s set aside the social media expectations and restrictive shot lists. My art exists in the in-between moments where the inconspicuous meets the undeniably inspired—the moments that show you as you really are. You are the main character.
When we work together, I strive to create an atmosphere free of distractions. Think of it as a moment to be unplugged, a safe space where you’re free to be yourself. With me, you’ll never have to choose between breathtaking images and an intentional, healing experience. You can have both!
I like to describe myself as a free soul, always in awe of the wonder-drenched world around us! I use love as my compass and seek the good in all things.
On any given day, you can find me trying to keep up with my daughter, laughing way too loud, drinking more Sport Tea than I should, and probably indulging my sweet tooth with a sprinkles-topped donut.
As a Colorado native, I’d rather be barefoot, dipping my feet in the Poudre River. But when that’s not an option, visiting a concert at Red Rocks usually does the trick. Nature excites me, the city inspires me, and I strive to infuse love in all I do.
But what you really should know is that getting to know you is part of this job I value most. I can’t wait to tell your story!
My loved ones inspire me deeply. My grandfather, Francis, was and still is a pillar of love and inspiration for me. After his passing, I wanted to pay tribute to him and use his name in one of the most passionate areas of my life—photography. The Shel Francis name was born as a tribute to him and a desire to infuse my life and relationships with love and affirmation.
Showing up authentically for my clients and providing the value that is promised is what matters most. With candor and genuineness as the north star of my creative process, you can expect exceptional experiences, services, and products every time.
Driven by connection and empathy, I strive to create a client process that makes you feel seen and understood. Because you shouldn’t have to choose between a beautiful gallery and a healing photography experience.
I’m committed to perfecting my craft, being a forever learner, and listening intently to better serve and celebrate you. You help make this business what it is.
I believe in a human-first approach to life and business and welcome all to my art and space regardless of their identities, sexual orientation, race, ethnicity, religion, or language. I commit to bettering my understanding of the diverse experiences held by individuals and families.